Surveillance from governments and tech giants is no longer surprising. And what about supermarkets? There is an interesting article on Markup on the topic using the example of the Kroger network in the USA. The list of data they collect is impressive. Personal information on the loyalty program — full name, mail, phone, address, unique ID, purchase history, payment and credit card information, mobile data. As well as biometrics, info on health and demography, and so on. A total of 2 thousand indicators.
The stores of the network are a labyrinth for experimental hamsters in themselves, stuffed with cameras and Bluetooth beacons. From the threshold, the application knocks on the user, and his behavior patterns are carefully monitored. All the information collected, of course, is resold to brands and for targeted advertising on a market worth tens of billions of dollars. The day is not far off when Pyaterochka will know more about us than family members.
